Campaign Manager (Lead generator)

As a Campaign Manager, you will play a crucial role in driving our B2B outreach efforts by designing and executing targeted email and LinkedIn campaigns. Your primary goal will be to generate high-quality leads, nurture them and set up meetings with the Business Development Managers.  
You'll be responsible for crafting personalized content, managing automated workflows, and ensuring the overall effectiveness of our outreach strategies. 
 
RESPONSIBILITIES:

• Develop and manage campaigns in engagement automation tools (examples: Apollo, MeetAlfred, LinkedIn Helper).
• Implement and oversee automated workflows, handle responses, manage lead generation sequences, and address objections to enhance prospect engagement. 
• Craft personalized, engaging email content and optimize scripts to maximize campaign efficiency. Conduct A/B testing on email components such as subject lines, content, and CTAs to continually improve performance.  
• Maintain accurate records of lead interactions and campaign performance in CRM systems. Analyze email performance metrics, generate regular reports, and provide actionable insights to improve outreach strategies. 
• Manage and respond to replies in personal campaigns, ensuring timely and effective communication with potential leads. 

WHAT MAKES YOU A FIT FOR THIS ROLE:

• Experience as a Sales Development Representative (SDR) or Business Development Manager (BDM), with a proven track record in managing successful outreach campaigns and understanding customer needs. 
• Excellent written communication skills, with the ability to effectively pitch, follow up, address objections, and secure meetings with prospects. 
• Experience in creating and managing email and LinkedIn campaigns, with a solid understanding of email marketing best practices, deliverability, and engagement metrics. 
• Experience with outreach tools like Apollo, Outplay, LinkedIn Helper, Instantly, or similar platforms.  
• Ability to interpret performance data and make informed, data-driven decisions. 
• Demonstrated ability to work independently, manage multiple projects simultaneously, and maintain a high level of organization and attention to detail. 

WHAT WE OFFER YOU:

• Annual Performance bonuses and employee appreciation programs
• Office or home? Why choose? You can have the best of both worlds with our hybrid work model (for Chisinau based positions)
• Supportive Learning Financial Package, Business Udemy courses, Knowledge Center and clearly defined processes are elements that keep our team engaged and sharp
• Support for Families (Weddings, Newborns)
• Working late shifts? We got you covered, taxi is on us
• Full support from our organizational coach
• Extra days off: on your birthday, for loyalty, "family reasons"
• Referral Bonus
• Fun corporate events and a dedicated contribution to social causes
• A culture of trust, autonomy and flexibility to succeed

Send us your RESUME in English to career@travod.com  stating the POSITION and SHIFT for which you are applying in the subject line.
 
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